For over three decades, Armin Morbach has been shaping the universal understanding of beauty with his visual aesthetics. As editor-in-chief of the beauty and culture magazine TUSH, hairstylist, make-up artist and exclusive trend visionary for Schwarzkopf and other brands, he has had a significant influence on the international look. His individual sense enables him to creatively transfer ideas to people, digitally and on paper.

Since 2007, Armin has also been working behind the camera as a photographer. His unique visual language, characterised by reduction and elegance in composition, plays with exaggeration and the subconscious, and his works are as disruptive as they are provocative. He has earned an international reputation as a photographer through highly acclaimed exhibitions, and his book IRONY provided a personal insight into the world of beauty and fashion.

Armin Morbach merges pop culture and fashion photography and pursues a vision: to break stereotypes, create new visual worlds, and inspire the viewer. He positions himself as a queer spokesperson and employer for increased visibility, tolerance, and acceptance. His work is a homage to the diversity of people, showcasing them in all their strength and beauty.

Through his work, Morbach combines art and fashion into an inspiring message that celebrates the diversity of people and gives them a strong voice.