AS PUBLISHER AND EDITOR IN CHIEF OF TUSH MAGAZINE, HAIRSTYLIST, MAKE-UP ARTIST AND FINALLY AS PHOTOGRAPHER, ARMIN MORBACH HAS BEEN SHAPING THE WORLD OF BEAUTY AND FASHION WITH HIS VISUAL AESTHETICS. DISCOVER HIS PHOTOGRAPHIC WORK HERE.

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MISS FAME / TUSH #45

CARO DAUR ET AL. / TUSH #41

HEIDI KLUM / TUSH #57

TUSH

Armin Morbach founded the award-winning beauty and culture magazine TUSH twenty years ago. Since then, the magazine has developed into an internationally successful publication.

COFFEE TABLE MAGS

AMINATA & AYMAN / TUSH #49

“BEAUTY IS NOT ONLY A BEAUTIFUL FACE,
BUT A SOUL.“

CELEBRITIES

Flawlessness is boring, Armin’s uniqueness is true perfection.

ELLE ON ARMIN

TROYE SIVAN / TUSH #39

HAIR

As one of the most internationally successful hairstylists, Armin Morbach not only understands his craft, but also knows how to stage and photograph hair perfectly.

VOGUE

LISE SAUVÉ / TUSH #46

BEAUTY

With his interdisciplinary approach and courage, Morbach elevates beauty photography to art.

TOM JACOBI FOR OPIUM

PENELOPE TERNES / TUSH #55

FASHION

Armin Morbach is a trendsetting fashion transmitter of our time.

KUNSTHALLE WIEN

LORENA RAE / TUSH #43

STILLS

Morbach's photographs are characterised by stylised, conceptually strong staging – aesthetically precise and profound.

GALERIE ROSCHLAUB

HÈRMES / TUSH #57

“IF I CAN IMAGINE IT, I CAN CREATE IT“

ART

Position rather than pose. His conceptual aesthetic and his use of exaggeration, where nothing is left to chance, surprise and provoke.

Excerpt from the press release of the BEAUTY PUNK exhibition / Werkhallen Remagen

BEAUTY PUNK / EXHIBITION

In his first book, Armin Morbach provides a very personal insight into his versatile work as a photographer. With texts by former Vogue editor-in-chief Christiane Arp, curator Anke Degenhard, photographer F.C. Gundlach and fashion designer Wolfgang Joop.

ADVERTISING

Armin is not only concerned with beauty, but also with conveying important messages.

STEFFEN SCHRAUT

STEFFEN SCHRAUT / CAMPAIGN

BMW / CAMPAIGN

BIOGRAPHY

For over three decades, Armin Morbach has been shaping the universal understanding of beauty with his visual aesthetics. As editor-in-chief of the beauty and culture magazine TUSH, hairstylist, make-up artist and exclusive trend visionary for Schwarzkopf and other brands, he has had a significant influence on the international look. His individual sense enables him to creatively transfer ideas to people, digitally and on paper.

Since 2007, Armin has also been working behind the camera as a photographer. His unique visual language, characterised by reduction and elegance in composition, plays with exaggeration and the subconscious, and his works are as disruptive as they are provocative. He has earned an international reputation as a photographer through highly acclaimed exhibitions, and his book IRONY provided a personal insight into the world of beauty and fashion.

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“I don't want to provoke with my pictures in order to attract attention, but rather to set something in motion“